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Below is the opening dialog of the homepage for Sunshine_&_Company, the WebDesign business responsible for BHBLNY.com. We believe this can help you decide how necessary a website can be for your business. With this program, you can design a one page website yourself (larger sites available), hosted here on bhblny.com for FREE!
How can a Web Site benefit a small business?
Exposure. Your Competitor has a web site.. If he's using it right, he is displaying much more of his stock and services which are available to his (and your) customers, without the added expense of ads in print or airtime. Can you afford to be left behind?
OK, so you don't just want to jump on the bandwagon... How about...
Inexpensive advertisement. A web is site inexpensive, "Bull" , you say... no that's the truth, it is really inexpensive, if used properly! Please read on.. .
How about an Electronic Store (e-Market). If you set up an electronic store, it can operate 24-Hours a day with no additional cost... Your prospective customers can find out your policies or hours of operation. You can even set up a section so they can brows your inventory, while you sleep ... Maybe they'll be waiting at your door when you arrive in the morning.
Have you ever given any thought to Mailing lists. You can create e-mailing lists for weekly or monthly specials, with customers who want to be informed, unlike other forms of advertisement that just bombard the public. You can set up information request forms on your website for your customers to fill out. Once you have their email address, you can send them information without all that extra cost of advertisement.
What about e-Newsletters. New products, new services, new inventory, OLD inventory you just want to get rid of...
There's just so much more...
What's the bottom-line? How much is this going to cost me, you ask?
First, lets look at what a typical business, what your business may spend on advertisement.
What will a place like yours spend on local advertisement? How much did it cost you (or your competitors) last month advertising with...
- Penny Saver...
- Times Union..
- Schenectady Gazette..
- Radio spots..
- Television spots, oh my, big bucks.. .
- Word of mouth (that's free, right??)... how much does that really cost you?...
How much could you have saved had you mentioned in a streamlined version of those ads, "for more information, please visit me at www.yoursite.com". This way your customers can see so much more of what you have to offer, with no extra costly advertising..
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